Job Description

The primary responsibility of the Territory Sales Manager is to sell and execute Red Bull’s strategies and initiatives within a designated group of divisions of a national chain. Key responsibilities include building strong, productive relationships with retailer partners at the division level, fostering collaboration with cross-functional teams and Distributor Partners, developing and executing innovative regional strategies, selling incremental long-term sales drivers above and beyond the CMA and managing data analytics and performance tracking through scorecarding.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Wire with Division/Market level decision makers at assigned retail chains

  Sell and influence retail decision makers to add programming, long-term sales drivers, and temporary QPODs

  Drive best-in-class execution of national programs through regional/market decision makers

  Capitalize on local big moments and regional brand-building events with localized programming & in-store execution

  Accountable for executing the national channel strategy within assigned retail chains

• Build and maintain strong relationships with Regional/Market managers at the decision level

  Establishes ‘Wiring Model’ that ensures communication with all regional chain decision makers

  Routinely engages in activities to build partnerships and ‘wire’ at the regional/division/banner level at assigned chains

  Ensure alignment with business objectives and customer needs

  Manager retailer challenges/issues at the regional level promptly and effectively, in partnership with local Distribution

  Identify growth opportunities and partner with Regional Buyers to accelerate growth

  Monitor market trends, competitor activity, and sales performance to drive informed decision-making and adjust strategies as needed

  Maintain up-to-date division-level store lists and decision makers

• Partner with SaMo Key Account Teams to maximize sales locally and communicate national opportunities

  Maintain open communication with Region and DP personnel

  Work with RBNA marketing within the Regions to find tangible assets or affinities to leverage locally

  Routinely visit DPs to ensure clarity of plan, prioritization, and local opportunities

  Co-develop local plans with DPs to maximize volume-per-outlet (VPO), while minimizing all execution gaps

  Communicate performance, scorecarding, wins, & opportunities

• Own and develop annual business plans for local divisions that complement and build on the NAM's plans

  Ensure compliance with annual Customer Marketing Agreements from HQ/SaMo

  Manages T&E spending to the assigned budget

  Works with the category management team to evaluate ROI

  Analyze business/customers sales to define priorities and focus

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Minimum 4 years of Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
• Preferred experience in chains across multiple channels (grocery and/or convenience preferred)
• Strong analytical skills and experience using internal and external data sources
• Must be extremely proficient in Microsoft Excel and PowerPoint

• Travel 70-80%
• Permanent
• Benefits eligible

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