Lead - MarTech Measurement Platforms Job at ALOIS Solutions, Canada

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  • ALOIS Solutions
  • Canada

Job Description

JOB DESCRIPTION

We are seeking a technically astute, business-savvy Lead for MarTech Measurement Platforms to serve as the owner of Adobe Customer Journey Analytics (CJA) , Media Mix Modeling (MMM), and related marketing measurement tools within the MarTech team.

This role is responsible for enabling and scaling analytics platform capabilities by owning technical configuration, data integrations, dashboard frameworks, and partnering closely with teams such as Marketing Optimization, Digital Insights & Optimization, Data & Analytics (D&A), and across partners.

This role is focused on platform ownership and enablement — and while it is not tasked with owning marketing strategy or campaign optimization, the ideal candidate will be savvy enough to support business stakeholders and partners by surfacing actionable insights from a MarTech perspective . The Lead collaborates with the Marketing Optimization team to support their measurement objectives and ensures the underlying tools and data views are robust, scalable, and aligned with evolving business needs and MarTech governance standards .

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